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The Social Target
· YouTube ·· YouTube creator · game studio ·· Late 2017 – present ·· Case study ·· The Social Target ·· YouTube ·· YouTube creator · game studio ·· Late 2017 – present ·· Case study ·· The Social Target ·
↳ Case study · YouTube
Antonio Palmucci
400k → 5M+ subscribers, a Guinness record, and a mobile game.
YouTube creator · game studioLate 2017 – present
/ The Great Murder Mystery // FoundPop // Old Dirty Brasstards // The Great Murder Mystery // FoundPop // Old Dirty Brasstards /
↳ The work
Antonio Palmucci joined the roster in late 2017 at around 400,000 subscribers. The retainer covers brand strategy, project management, content production and paid acquisition. The full creator operating system.
The channel is now past 5 million subscribers and approaching 3 billion lifetime views. In 2021 a single video crossed 430 million views, earning him an official Guinness World Record.
Outside the channel, we built and shipped Tony Epic Run, a branded mobile game for iOS and Android. Sixteen months end-to-end: concept, 2D/3D animation, build, store launch, and ongoing promotional 2D + 3D motion work to push installs.
↳ Gallery
1 more
from the antonio palmucci archive.
↳ More work
Three more
to chew on.
Immersive theatre · The Lost Estate
The Great Murder Mystery
11,000 tickets sold and a near sell-out across a ten-week run.
Read the case→E-commerce · pop-up infrastructure
FoundPop
10.3x average ROAS and a custom 2D/3D space-planning app.
Read the case→Live music · UK touring
Old Dirty Brasstards
95% of events sold out and 15x+ average ROAS over two years.
Read the case→
↳ Every engagement is different
Built around you,
not around our menu.
We don’t push pre-built packages. Tell us what you’re trying to do, where the friction is, and the budget shape that works. We map modules across the three pillars into a custom retainer that fits. And we say no to scope that won’t move the needle.