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The Social Target
· Theatre ·· Immersive theatre · The Lost Estate ·· 2021 ·· Case study ·· The Social Target ·· Theatre ·· Immersive theatre · The Lost Estate ·· 2021 ·· Case study ·· The Social Target ·
↳ Case study · Theatre
The Great Murder Mystery
11,000 tickets sold and a near sell-out across a ten-week run.
Immersive theatre · The Lost Estate2021
/ FoundPop // Old Dirty Brasstards // Movement Labs // FoundPop // Old Dirty Brasstards // Movement Labs /
↳ The work
The Lost Estate produces large-scale immersive theatre in London. For The Great Murder Mystery we were brought in on the marketing side: full funnel strategy plus Meta paid campaigns covering both ticketing and the brand build around the show.
The run sold more than 11,000 tickets and was effectively sold out across its ten-week schedule. The campaign worked because the funnel was sequenced. Cold awareness creative front-loaded, mid-funnel retargeting against engaged audiences, and a tight bottom-of-funnel push as each performance week approached capacity.
↳ More work
Three more
to chew on.
E-commerce · pop-up infrastructure
FoundPop
10.3x average ROAS and a custom 2D/3D space-planning app.
Read the case→Live music · UK touring
Old Dirty Brasstards
95% of events sold out and 15x+ average ROAS over two years.
Read the case→CrossFit Aldgate
Movement Labs
Rebuilt the site, broadened the audience, kept the lights on.
Read the case→
↳ Every engagement is different
Built around you,
not around our menu.
We don’t push pre-built packages. Tell us what you’re trying to do, where the friction is, and the budget shape that works. We map modules across the three pillars into a custom retainer that fits. And we say no to scope that won’t move the needle.