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↳ About · Act II
We’re a London studio quietly running paid, content, AI automation and design & build for ~50 established brands. Founded in 2017. 600+ engagements on the ledger. We mean what we say and we’re happy to put it in writing.
↳ Four positions · no exceptions
Position 01
01
↳ Default mode
No sugarcoating. No moon-promising. If we said it, we meant it. If we can’t, we tell you upfront. The brief is the contract.
Position 02
02
↳ Focused range
Marketing. AI Automation. Design & Build. We don’t sell ten things badly so the brief stays clean and the deliverables stay sharp.
Position 03
03
↳ Quiet practice
Long-term retainers, not one-night-stand projects. Trust is earned in the room, over months. We don’t advertise DFY services on cold ads.
Position 04
04
↳ Position-led
Established brands ready to level up. Premium prices, premium results. If you’re shopping on price, this isn’t the agency.
↳ Act II · Founder

↑ Alessandro Lombardo · London · 2026
Pro musician. Agency operator. Same obsession, different stage.
The entrepreneurship came first. Years of building online businesses to fund a single dream: studying at Berklee College of Music in Boston. He made it. After Berklee, Alessandro moved to London to perform.
Almost immediately, musician friends started asking for marketing help. Then paying for it. The Social Target grew out of that. Built in 2017 from word of mouth in the creative + performance community. Nine years and 600+ clients later, still operating, still obsessed.
Today Alessandro performs eight shows a week in the Olivier-Award-winning West End production of Titanique. Past credits include Hamilton, School of Rock, Bat Out of Hell, I Should Be So Lucky, and Tarantino Live.
Not a marketer who plays music on the side.
Not a musician who runs a side hustle.
Both. Properly. For nine years.
Boston, USA
Berklee
West End · Olivier winner
Titanique
Agency operator
Since 2017
Years
00
Clients
0000
Active
0000
Founded
2017
Engagements
600+
Longest retainer
8 yrs
Pillars
3
↳ Every engagement is different
We don’t push pre-built packages. Tell us what you’re trying to do, where the friction is, and the budget shape that works. We map modules across the three pillars into a custom retainer that fits. And we say no to scope that won’t move the needle.
↳ Bootstrap Marketing · weekly
Weekly strategy notes from inside the studio. Paid, organic, brand, AI automation. The thinking we used to keep private, posted openly so you can read it before you brief us.