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The Social Target
· Music ·· Live music · UK touring ·· Late 2020 – present ·· Case study ·· The Social Target ·· Music ·· Live music · UK touring ·· Late 2020 – present ·· Case study ·· The Social Target ·
↳ Case study · Music
Old Dirty Brasstards
95% of events sold out and 15x+ average ROAS over two years.
Live music · UK touringLate 2020 – present
/ Movement Labs // Viciny // Ikonic Beer // Movement Labs // Viciny // Ikonic Beer /
↳ The work
Old Dirty Brasstards came to us via the Arts Council England Culture Recovery Fund. The grant covered the marketing transformation we were brought in to lead. The brief: rebuild how the band finds and sells to fans across the UK.
The system that came out of that work. Themed shows, audience-led routing, paid acquisition tied to local touring dates. Has now run for two-plus years. 95% of events sold out, blended return on ad spend has averaged above 15x, and the engine keeps compounding because the audience data keeps growing.
Next phase of the partnership: opening digital-merch sales channels so the post-show monetisation matches the in-venue numbers.
↳ More work
Three more
to chew on.
CrossFit Aldgate
Movement Labs
Rebuilt the site, broadened the audience, kept the lights on.
Read the case→iOS + Android retail-tech app
Viciny
Full UI/UX design for an Italian store-and-boutique finder.
Read the case→Beverage · branding & packaging
Ikonic Beer
Logo + limited-edition packaging for an Italian craft release.
Read the case→
↳ Every engagement is different
Built around you,
not around our menu.
We don’t push pre-built packages. Tell us what you’re trying to do, where the friction is, and the budget shape that works. We map modules across the three pillars into a custom retainer that fits. And we say no to scope that won’t move the needle.