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The Social Target· Curated resources ·· Hosted at Bootstrap Marketing ·· Free, with email ·· Templates the studio uses ·· Curated resources ·· Hosted at Bootstrap Marketing ·· Free, with email ·· Templates the studio uses ·
↳ Resources · curated index
What we
give away.
The templates and frameworks we use on real retainer work, hosted openly at our newsletter. Free. The price is your email. We respect the inbox you give us.
4 resourcesUpdated quarterlyHosted at bootstrapmarketingnewsletter.com
Resource 01 · Template
01
↳ Audience map · template
Who you actually serve, mapped before you brief media.
The single-sheet template we use on every new retainer to map the audience structure: ICPs, segments, buying triggers, and the exclusion lists that quietly stop the budget bleeding into the wrong people.
Open on Bootstrap Marketing →
Resource 02 · Framework
02
↳ Offer matrix · framework
Every offer scored on the same four axes.
A framework for ranking offers across margin, payback velocity, retention pull, and competitive moat. We use it whenever a client has more than three SKUs and the team is fighting over which to lead with.
Open on Bootstrap Marketing →
Resource 03 · Playbook
03
↳ Channel mix · scorecard
Pick the channels that actually fit the buyer.
A scoring rubric that maps audience behaviour to the right channels. Saves you the hire-an-agency-and-pray phase. Built from a thousand+ campaigns we have personally run since 2017.
Open on Bootstrap Marketing →
Resource 04 · Template
04
↳ Retainer scope · template
The scope doc we sign every retainer against.
A blank version of the scope doc we use on our own retainers. Modules + triggers + quarterly review structure + off-ramp language. Adapt it for your own freelance + agency engagements.
Open on Bootstrap Marketing →
Every link is UTM-tagged so referrals from here are tracked separately inside Bootstrap. Migrating to the tstlearn platform later? URLs change once, this page stays the same.
↳ Every engagement is different
Built around you,
not around our menu.
We don’t push pre-built packages. Tell us what you’re trying to do, where the friction is, and the budget shape that works. We map modules across the three pillars into a custom retainer that fits. And we say no to scope that won’t move the needle.
↳ Bootstrap Marketing · weekly
Read the practice
before you hire it.
Weekly strategy notes from inside the studio. Paid, organic, brand, AI automation. The thinking we used to keep private, posted openly so you can read it before you brief us.